How to Build an Inbound Website Through Hubspot CMS

Making a website through Hubspot CMS is a win-win scenario for everybody; marketers, developers, and clients. Not only is Hubspot CMS pricing affordable, but it also offers a wide range of efficient and convenient marketing and sales solutions.

Suppose you are already using Hubspot CMS. In that case, it would make a lot of sense to build a website within it and integrate all your marketing and sales solutions into one place. But, how exactly can you build a website using Hubspot CMS? Find out the answer here!

Steps on How to Make a Website with Hubspot CMS

Before you start your Hubspot website development, you must first prepare 2 things; a domain name and web hosting. Once you have this, you can proceed to making a website.

Here are the general steps on how to make a website with Hubspot CMS:

Step #1: Build Your Home Page

Hubspot custom development allows you to build home pages easily.

Go to your Hubspot portal then click on “Marketing”.
You can find this on the dashboard which is at the top of your screen.
A dropdown menu will then appear.
From there, click on “Website” then select “Website Pages.”
You can see an orange button with the word “Create”. Click on that.

Step #2:Choose a Theme

There are a lot of free themes that you can choose from in Hubspot. What’s nice about them is that they can be customized accordingly which allows you to make a unique page. Here are the steps on how to select a theme:

Go to the “Choose a Theme” page.
Look at the option recommended to you or you can search for a particular template. You can also check out the Marketplace for more premium options.
Click on your choice of theme and select it.

Step #3: Edit the Modules

This is now your Hubspot landing page. Here, you can scroll over images, text boxes, and other similar modules and edit them accordingly.

You can also click “Contents” which is located at the left side of your screen. This tool allows you to edit the modules from there.

Step #4: Create Other Webpages

Once you are now satisfied with how your landing page looks, you can now start creating the other pages for your website. To do this, follow these steps:

Go back to the dashboard and click on “Marketing” and “Website Page” options again.
You will then find the orange “Create” button with your page name the same way you did with the home page. Click on that.
Choose the template and add the content for your page the same way as well.

Step #5: Add Your Social Media Accounts

Suppose you want to include your social media account in the website that you are building. In that case, these are the steps that you should follow:

Go to your dashboard and click on “Marketing” then select “Social”.
Add in your social media accounts.

By adding your accounts with the website that you are building through Hubspot CMS, you can easily monitor your social media accounts. At the same time, you can also publish post, comments, and status straight from the dashboard.

Step #6: Check the Analytics

Website analytics is the collection, analysis, measurement, and reporting of web data to help optimize its web usage. This is a feature that you can avail with Hubspot CMS and you should totally take advantage of it because it will provide you with plenty of valuable information on how to improve your website.

You can check your site’s analytics by following these steps:

Go to “Reports”
Click on “Analytics Tools”
From there, tracking code installation will be required. You can install it by clicking on the orange button that says “Install the Tracking Code”

Step #7: Add a Blog Page & Install Add Ons

Another reason that makes building a website in Hubspot CMS is its HubSpot Blog Development. As you already know, there are a lot of benefits in creating a solid blog for your website. It helps increase traffic and website reputation.

To create a blog page, follow these steps:

On your dashboard, go to “Marketing” then click on “Website” then select “Blog”.
Click on “Create”

With these 2 steps, you can now draft, publish, and monitor blog posts on your website. Super easy, right?

However, that’s not the only way to optimize your website. You can make it even more convenient by installing add-ons. These add ons can help make your website more efficient.

Here’s how to install add ons:

Click on the Marketplace icon found in the navigation bar of your Hubspot account.
Go to “Manage” and click on “Connected Apps.”
Select “Visit App Marketplace.”
Browse for apps that you need or find you through the search bar.
Click on install.

Take note that some apps may not be compatible with Hubspot subscription. You can check its compatibility by clicking on the “Requirement” section.

Step #8: Double Check the Website Launch Checklist

Now for the final step, all you have to do is to go to the website launch checklist. Here you will see if you are missing any crucial elements in your website. It’s important to check this before launching the website and realizing there is something wrong later on which can be difficult and costly to fix.

Additional Information

You may be asking this question; is Hubspot a CRM or CMS? Well, the answer is that it is both. Technically, Hubspot is a CRM platform but CMS Hub is part of it. It’s designed to provide marketers and business owners the necessary tools to make a seamless digital experience for customers without a steep learning curve.

The next question that may still be lingering in your mind is; Hubspot CMS vs. WordPress. Both platforms will allow you to make building a website a lot easier. In fact, these platforms allow you to build a website without extensive coding knowledge.

However, in terms of page building experience, Hubspot is more preferred. This is because the process is streamline and you can create web pages in just a few clicks of a button. But, in terms of which platform offers more extensions and add ons, WordPress is the better option.

Final Words

Building a website might sound like a complicated task, especially if you are not a web developer or you lack the technical know-hows. However, with a platform such as Hubspot, doing this is much more manageable.

Hopefully, the steps mentioned above will make it even easier for you. If you need help with Hubspot Service or you have other Hubspot related concerns, check out the MarkeStac.